3rd Degree Relationships

One of the hallmarks of SmallWorld is that our relationship strength data comes directly from our users. Their decision to rate a relationship as “very strong” or otherwise is based purely on their interpretation since relationships are entirely subjective. This approach leads to a more predictable relationship signal on introduction requests made through SmallWorld and creates a unique opportunity for us to expand the network of access points into target prospects.  

Analyzing millions of data points from customers over the last couple of years has given us a more informed perspective on the power of relationships and the variability of success based on the strength of a relationship.  For example, we now know that over 52% of all requests into “strong” or “very strong” relationships lead to a meeting whereas “weak” or “average” relationships require a more well-timed, relevant request to even be accepted by the Connector.  

With our new 3rd degree relationships, we’re using this insight to create an extra hop of connectivity and reveal new paths into your target prospects. Giving your team the ability to leverage the verified “strong” or “very strong” relationships between your Connectors and their own network in an entirely new way.  Showing you reliable paths into target companies where these “strong” relationships can open new doors of access based on work history, location, and other relationship data our intelligence surfaces.

We invite you to learn more about this powerful new feature within our platform! For questions please reach out to support@smallworld.ai

Best,
The SmallWorld Team